Bestseller
New
From the deep new-moon plums to the full-moon brightness of Ruby Red — every Moon shade is grouped by family below. Filter to find yours, then take it to your colourist or straight to the kit.
Ten reds and golds built from two pigments, seven purples built from a few drops of Blue Toner. This is the exact recipe our colourists follow — minimum hair level included, so you know when a shade needs bleaching first.
| Shade | Red Pigment | Yellow Pigment | Min. Hair Level |
|---|---|---|---|
| Ruby Red | 100% | 0% | 7–10 |
| Cherry Red | 90% | 10% | 7–10 |
| Wine Red | 80% | 20% | 7–10 |
| Burgundy | 70% | 30% | 8–10 |
| Mahogany | 60% | 40% | 7–9 |
| Burnt Sienna | 50% | 50% | 6–8 |
| Auburn | 40% | 60% | 6–8 |
| Copper | 30% | 70% | 7–9 |
| Golden Copper | 20% | 80% | 8–10 |
| Golden Yellow | 0% | 100% | 9–10 |
Ratios are by pigment volume, activated 1:1 with 20 Vol Developer. Process 30–35 minutes and check every 10.
| Shade | Recipe | Min. Hair Level |
|---|---|---|
| Berry Purple | Ruby Red + a tiny drop of Blue Toner | 8–10 |
| Plum | Wine Red + Blue Toner | 8–10 |
| Violet | Equal parts Red Pigment + Blue Toner | 9–10 |
| Orchid Purple | Cherry Red + Blue Toner | 9–10 |
| Lavender | Blue Toner on platinum (Level 10) hair | 10 |
| Midnight Purple | Burgundy + extra Blue Toner | 9–10 |
| Magenta Purple | Ruby Red + a tiny drop of Blue Toner | 9–10 |
The Purple Collection needs a well-lifted base — see the Hair Level guide for what to expect at each starting point.
Warm undertones lean into Copper, Auburn and Golden Copper. Cool undertones carry Wine Red, Violet and Berry Plum best. Neutral undertones can wear almost anything on this card — Cherry Red and Plum are our two easiest first-timer shades.
